A Funny Thing Happened on the Way to the Convention Center
Jun 27

The Dwell on Design 2014 event was held at the LA Convention Center last weekend and The Art Of Power Co-Founder Gwen Beldock and I couldn’t wait to go.  After making a game plan of the vendors we definitely wanted to visit and attending the KBTribeChat for some inside tips – we thought we were prepared for our first encounter.  

Coming from different directions, we decided to meet there.  Gwen chose to drive while I opted to take the train.  I’ve always enjoyed the train and had only taken the Metro Expo Line a couple times before – I highly recommend it.  Picked it up at Robertson and Venice, dropped me off 2 blocks from LA Convention Center, plus free parking and only a $1.50 per trip fare.  

Once aboard, I looked over my list of designers and companies that had piqued our interest the most: Miele, GE Monogram, Design Collective, FLOR, TOTO, Mr. Steam and Brown Jordan.  Since we are a company launching in the next few weeks, these are the design pros that we look up to…AND we had new brochures.  Almost felt like a “first-date”; exhilarating, genuinely curious about meeting, and of course, a little nervous!  Gwen and I talked as I was on the train and we sounded like teenagers going to the prom.  As we converged in the lobby, all we needed were our badges (i.e. corsages) and we were off on our adventure.  

Brrrrrnnng, “Where are you?”  

“We are right in front at Big Ass Fans – you should SEE these fans.  They are gorgeous.”  

“Oh my God, I just saw Miele!”



As we began the maze that is DOD2014, Gwen (who is also Chief Creative Officer) looked like the quarterback just asked her on a date in front of the team.  Our cheeks hurt from smiling at the brilliant lighting design from Koncepts, ergonomic Multi-Table products and stylish Dutch Urban Cycling bicycles.

Now we needed to find the talk hosted by GEMonogram with Michael A. Thomas from the Design Alliance for Accessible Sustainable Environments who wrote the book on “designing homes that last a lifetime.”  This we couldn’t miss.  After only a couple of attempts, we happened upon a very knowledgeable man with an iPad who told us where to go.  Kind of like knowing that the music to your special dance is just about to be played…and you have to be there.  We were on a mission.  

Around one last corner and BINGO – we found it.  Our favorite phrase was “making accessibility sexy”.  Maybe Americans are used to a 4” curb at the bottom of their shower, but when was the last time your shower overflowed?  This was the question Michael Thomas posed to the crowd.  Aging in place and the discussion of designing for quality of life over the long term…now we were blushing.  This was exactly what we came here for.  Mr. Thomas asked us for not one, but TWO brochures and we had officially arrived.  

As I boarded the train home, perusing my business cards, brochures, QRs and t-shirts, all I could do was smile and think about how much we look forward to the next connection.

Thank you Dwell on Design 2014 for making our first experience special – it was a little stressful, very enlightening and we will be even better next time.  

Pamela Saunders
Marketing Director - The Art Of Power

About The Art of Power 

Founded by a father daughter team with decades of entrepreneurial experience driving a modern, sophisticated design aesthetic, The Art of Power is a family owned and operated innovator, bringing chic, stylish design to the previously uninspired market of power distribution devices and chargers.  The Art of Power’s unique approach to product creation combines a strict emphasis on functional design combined with a focus not only on visual appeal but a drive to create beautiful, artistic pieces which will look right anywhere.  For additional information, visit